Find where your Amazon PPC budget is leaking.
Upload your Amazon Ads reports and AdHippo shows organic overlap, wasted spend, push opportunities, and ASIN-level performance issues.
Free beta. No account or credit card required.
$3,420
across 28 keywords you already rank for
$1,180
47 terms with clicks and zero orders
12
converting keywords just off page one
3 ASINs
spending above 40% TACOS
Example audit from sample data — your numbers come from your own reports.
How it works
Upload your Amazon Ads reports
AdHippo combines search term, campaign, product, and organic rank data
Review where to reduce waste, push winners, and investigate weak ASINs
Amazon Ads shows what you spent. It does not show whether you needed to spend it.
AdHippo connects ad spend, search terms, ASIN performance, and organic rank so you can find PPC waste that is hard to see inside Amazon Ads.
Insights you get
Organic Overlap
Find ad spend on keywords where you already rank organically.
Organic Push
Find converting keywords that may be worth pushing harder.
Wasted Spend
Find search terms spending money without sales.
Products
See ASIN-level ACOS, TACOS, sales, and weak products hidden inside campaign averages.
Search Terms
See the customer searches behind your spend, orders, ACOS, and triggering targets.
Overview
Get a quick account-level snapshot before going deeper.
Example findings from each report
Numbers shown are sample data — your audit is built from your own reports.
Are you paying for clicks you already win organically?
AdHippo shows keywords where your product already ranks in the Top 5 or Top 10 organically but you are still spending on ads. These keywords are not always bad, but they are the first place to review bids, budgets, and match types.
Top 5 organic spend
$2,140
Top 10 organic spend
$3,420
| Keyword | Rank | Ad spend |
|---|---|---|
| wireless earbuds | #3 | $640 |
| bluetooth earbuds | #5 | $410 |
| earbuds for running | #8 | $280 |
| earbuds wireless | #6 | $250 |
Push the keywords that already convert for you.
AdHippo finds converting keywords ranked just off page one — where extra budget can move you onto page one instead of defending rankings you already hold.
Keywords ranked #11–15 — within reach of page one.
| Keyword | Rank | ACOS |
|---|---|---|
| noise cancelling earbuds | #12 | 18% |
| workout earbuds | #14 | 22% |
| earbuds with mic | #11 | 15% |
See which search terms spend with nothing to show.
AdHippo surfaces the search terms taking clicks and budget without producing sales — the first place to add negatives or pull back bids.
Spend with no sales
$1,180
Search terms
47
| Search term | Clicks | Spend | Orders |
|---|---|---|---|
| cheap earbuds | 64 | $96 | 0 |
| earbuds case only | 41 | $58 | 0 |
| earbud tips replacement | 33 | $44 | 0 |
Find the ASINs hiding inside campaign averages.
A campaign can look fine overall while one ASIN wastes spend and another carries the sales. AdHippo breaks performance down by advertised product so you can see which ASINs deserve more budget and which need attention.
| Product | ACOS | TACOS | Sales | Spend |
|---|---|---|---|---|
| Earbuds ProB0CXY9 | 24% | 9% | $12,400 | $2,980 |
| Earbuds MiniB0CXZ2 | 61% | 38% | $1,200 | $730 |
| Charging CaseB0CY14 | 31% | 14% | $3,100 | $960 |
Getting your reports takes 2 minutes
You need 3 Sponsored Products reports from Amazon Ads (plus an optional Business Report).
See the audit with sample data.
Explore AdHippo before uploading your own reports.
Free beta. No account or credit card required.